We’re all guilty of a few beauty lapses here and there, whether it’s forgoing the SPF under your foundation or shunning the hairbrush because you hit the snooze button too many times. But did you realise the importance of checking your mascara’s expiry date, removing your eye make-up properly and the lifestyle factors affecting your lash health?
With an 152 per cent increase in Pinterest searches around eyelashes in 2018, the quest for look-at-me length is definitely the front-runner of this year’s beauty trends. We get the low-down from the Nouveau Lashes health experts to uncover the surprising truths that are failing your flutter potential…
BAD HABIT #1: Wearing old mascara
Mascara is the staple of most make-up bags. Whether you go for high volume, or less is more, a lick of mascara helps our eyes look bigger, brighter and more youthful. But if you don’t use an appropriate mascara, it could irritate your eyes and possibly worse.
“Infection, infection and infections” says optometrist Francesca Marchetti. “The lovely warm dark environment of a mascara tube is heaven for horrible, nasty bacteria. “If you have an eye infection, it’s important to stop wearing eye make-up and ensure you throw away the make-up you’ve been using, as the bacteria can live in it for a long time. The irritated skin in this area then becomes itchy, causing us to rub our eyes, which makes the lash drop even worse. Without eyelashes the eye will feel very sore, dry and uncomfortable and can lead to dry eye, as the protection mechanism has been affected.”
BAD HABIT #2: Using harsh make-up removers
If you routinely remove your make-up before bed, you’re following the golden rule of skincare. But it’s worth double checking that you’re using the most suitable remover for your sensitive eye area.
“If people are prone to sensitive skin, then the eye area will be even more sensitive,” says Francesca. “Avoid highly-perfumed eye lotions and potions. Watch out for the preservative chlorhexidene (CHG), which you should keep away from the eyes at all costs because it can cause irritation, inflammation and allergies. Choosing the right remover will help you wake up with bright eyes each morning so you can start your make-up routine from your best natural look.”
BAD HABIT #3: Failing to do your research
Shunning mascara in favour of lash treatments such as extensions or tints isn’t always the safest option for eye health if you haven’t done your research. According to a Nouveau Lashes survey of 1,000 women, just 16 per cent consider the beautician’s competence before signing up for a treatment.
Did you know that the quality of treatment and technical expertise varies considerably from salon to salon? Which means that if you don’t do your research, you could be left with a nasty eye infection or lasting damage to your natural lashes.
“Cheapest is not the best but neither is the dearest”, says Francesca. “If imitation lash products are used that perhaps have not been tried and tested, they may damage yours, causing them to break off and fall out. They may also damage the hair roots, which cause the eyelashes to die off and not grow back.”
Francesca recommends researching the safest type of lash techniques, checking the salon’s online reviews, and booking an informal chat with your lash technician before treatment.
BAD HABIT #4: Pulling out your lash extensions
Almost one in three women admit that they pull out their lash extensions instead of getting them professionally removed. You may be surprised to hear though that eyelashes don't always grow back, as Trichologist, Trisha Buller explains:
“The lashes have a growth cycle and a resting phase, so by pulling out the lashes by force you’ll damage the follicles and possibly cause permanent lash loss. You will most certainly remove your own lashes and it can take weeks to several months for lashes to re-grow.”
Nouveau Lashes experts share their three golden rules for optimum lash health:
Look after your lashes as you would the hair on your head...
Just as you cleanse your hair with shampoo and moisturise it with conditioner, you need to hydrate your lashes once you’ve cleansed your eyes of make-up.
Try: Nouveau Lashes Lash & Lid Foaming Cleanser (£14.99), which gently yet thoroughly removes potential irritants, while the aloe vera works to sooth and condition the eye area. Plus the innovative formulation’s antibacterial and prebiotic properties take care of lash and lid hygiene.
Take care of your mental heath...
When life gets on top of us, our bodies can manifest stress physically. One such way is by triggering a condition called alopecia areata, which causes hair to fall out. We naturally shed between two and five natural lashes every day, but each lash takes two months to grow back after shedding so lash shedding can be really noticeable.
Always remove make-up before bed...
If make-up is left to clog and irritate follicles, you can cause infection and inflammation in the follicles, leading to eyelash drop. In fact, because it’s a particularly sensitive area, the skin can easily become so irritated that it develops into dry skin conditions, such as eczema and dermatitis, which can cause permanent lash damage.
Nouveau Lashes eyelash treatments take your eye health seriously. It's eyelash technicians are trained to the highest standards, so you will get all the power of beautiful lashes without damage to your eyes.
Check out www.nouveaulashes.com