Fashion experts at Boohoo reveal trends for Valentine's Day

With Valentine's Day quickly approaching, now is the perfect time to plan your outfit and make your date night extra special, whether you're with your hot date or your best friends.

Fashion experts at Boohoo have analysed Google data to reveal the hottest fashion trends to follow this Valentine's and Galentine's Day and how to style them for this love-filled occasion. To fully embrace Valentine's Day, incorporate heart prints and patterns into your look to make a statement. Wear an oversized heart-print dress that complements your style. This look is a popular choice among fashionistas this season, with UK Google searches for 'heart dress' soaring by 79% in the last 12 months.

Exude romance and passion in this season’s hottest colour: red 
From scarlet to cherry hues, be bold this Valentine’s Day and try a textured dress in this colour of love, such as a red lace dress or a flowing red maxi dress. Red has been the hottest colour since last year and the trend isn’t going anywhere, with worldwide Google searches for ‘red lace dress’ surging by 55% in the past year. 

Channel fun and flirty energy on your date with frills 
Texture has been a hot trend through 2023 and is continuing this year with fashion enthusiasts experimenting with lace, layering, and mesh. In particular, ‘frilly tops’ are in right now, with worldwide Google searches increasing by a significant 64% in the past 30 days.

Elevate your Valentine’s Day look with the perfect heels 
You’ll be feeling red carpet-ready if you complete your Valentine’s Day date night look with the perfect pair of heels. To complement your dress or to glam up a more casual Valentine’s outfit, low or high heels with bow detail are the hottest option, especially if the bow is sparkly. With Google searches for ‘bow heels’ increasing by 217% in the last 12 months in the UK, be sure to not miss out on this trend.