LittleWomen.com introduces new AI & One-to-One bra fitting

British lingerie retailer Little Women.com has partnered with Brarista to launch the world's first AI bra fitting solution for customers with smaller busts. The Brarista AI Fit Chatbot acts as a fit expert, lingerie stylist and care assistant for customers who require cup sizes A, AA and AAA. Part of the new LittleWomen.com Lingerie Angels Fitting Service, customers can also book an online one-to-one ZOOM consultation with a small bust bra fitting expert who will offer advice on the fit, style and bra shape and suggest suitable products.

Since its recent launch, more than 100 women have used this free service. Brarista leverages AI to provide professional bra fittings and personalized lingerie advice, available 24 hours a day from home. This tackles the £10 billion problem of lingerie returns due to poor fit, reducing churn rates and enhancing customer satisfaction.

Fit AI utilises a proprietary database of 15,000 verified fit records combined with patent-pending vision AI to deliver automated fit troubleshooting and size recommendations with an 80% accuracy rate. This adaptive system identifies specific fit issues raised by customers and provides precise guidance without the need for in-person consultation.

Product recommendation AI replicates the expertise of an experienced lingerie stylist by analysing breast shape, body type, and lifestyle needs to recommend the most suitable products from the retailer's catalogue. It also supports accurate inter-style and inter-brand size conversions, powered by a database of more than 35,000 categorised measurements.

Bra Education and care AI resolves enquiries intelligently with reasoned responses rather than scripted answers, providing bespoke breast health guidance, product education, and addressing customer service queries.

LittleWomen.com offer their own branded collections of beautiful bras in small cup sizes along with matching briefs ideal for every day wear plus special pieces for weddings and they also stock branded ranges. Bras start from just £39.00, https://www.littlewomen.com