LANDS’ END ANNOUNCES COLLABORATION WITH LULU GUINNESS

A celebration of style for every cccasion, the new collaboration between Lands end and Lulu Guinness brings together quality, comfort and playful design in equal measure. The new limited edition collection captures the joy of dressing, designed to feel as good as it looks.

The first capsule in a series of limited releases arrives this month with Lulu's playful, feminine sensibility brought to life through Lands' End's signature quality and ease, creating pieces that are fresh, fun and ageless. This is a collection full of character and warmth, designed to lift the spirits and bring a sense of joy to the season.

The debut collection spans sleepwear, knitwear and accessories, each made with the same care and attention that have defined Lands' End since 1963. Signature touches from Lulu run throughout, embroidered lips, heart motifs and tactile textures, realised in rich seasonal tones that embody the season. At its heart, this is an expression of Style for Every Occasion. Each piece has been created to be lived in and loved, from polished pyjama sets to cosy knits that bring colour, comfort and charm to everyday life.

Andrew Houghton, head of Europe Lands' End, said: "Lulu's wit and creativity meet our heritage of comfort, quality and style, and the combination feels fresh, fun and ageless. Together we have created a joyful collection that is full of character, lifts the spirits and feels perfect for the gifting season."

The Lands' End and Lulu Guinness collection is available to buy here: https://www.landsend.co.uk