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To celebrate the launch of its latest skincare innovation, the Crème Prodigieuse Boost range, leading natural skincare brand NUXE Paris commissioned research on the ins and outs of British skincare - with 78% of respondents think it's important to follow a skincare regime.
The results show that men are more polarised in their views than women with 42% compared to 39%.
66% Of British men wear make-up, a study shows and men are significantly more likely to have started using skincare products after their mothers recommended it and are almost twice as likely to use certain products because their mums told them to.
TV Presenter and DJ Vogue Williams, who is married to TV Personality and Masterchef finalist Spencer Matthews, said: “Spencer is always stealing my skincare stuff. Drives me mad. And he always manages to use up all the best stuff. He won't wear any make-up himself even when he's on TV, but I think most men would benefit from using bit of concealer!”
Females were more concerned with ageing (47%) compared to only 16% of men.
32% of all respondents are concerned about having dull or tired skin, and a further third (32%) are concerned with dark spots, dark circles or pigmentation. Skin sensitivity (29%), spots or acne (22%), uneven skin (20%), sun exposure (19%), pollution (18%) and oil build-up (14%) also came up. Just over half of the respondents (54%) feel that the most commonly bought skincare products was day moisturiser. Popular products following closely behind, consisted of face cleanser (39%), face wash (38%) and night moisturiser (36%), as were micellar water (32%), exfoliating scrubs (28%), SPF or sun cream (28%) and makeup removing wipes (25%). 80% of respondents say moisturising is part of their daily skincare routine.
On average, men spend longer on their skincare routine, be this washing, moisturising, or using skincare products, than the women polled. Male respondents on average report spending 23 minutes on their skincare routine a day, compared to the 17 minutes spent on average by females. 14% of respondents say they change the brands from which they buy skincare products 'all the time', because they like trying out new products from different brands. 18% switch brands because they like to try new products. A quarter (25%) say they rarely switch skincare brands, preferring to stay loyal to their chosen brands, and 19% never change brands, saying they prefer to stick with what they know.
The Crème Prodigieuse Boost range is available now nationwide.
For more information on NUXE PARIS visit www.uk.nuxe.com