Jimmy Choo has announced a new men’s fragrance

Jimmy Choo has announced its new original men’s fragrance with the introduction of Jimmy Choo Man Extreme. Jimmy Choo Man was launched in 2014, an aromatic and woody pillar of the fragrance offering. The signature scent has evolved to encompass flankers, including Jimmy Choo Man Intense and Jimmy Choo Man Aqua, bottling the confident attitude of the Jimmy Choo man.

Anne Flipo, the master perfumer at Jimmy Choo, says: “To create this fragrance, I thought about the different shades of red and how to represent them olfactively. One ingredient came to me immediately: red thyme oil and its burning freshness, which brings an incredible intensity to the trail.”

Jimmy Choo Man Extreme's bottle is an update to the original square-shaped, silver-capped flask; the new version is cast in a vibrant scarlet lacquer. Jimmy Choo Man Extreme is imprinted in a flash of silver writing; a sensual red-printed leather-effect lid houses the bold scent contained within.

It's available exclusively at The Fragrance Shop from 6th January 2025. To find out more, visit www.thefragranceshop.co.uk